44 Interactive - Sioux Falls Web Design & Web Development

Need Fresh Content? Focus on one thing at a time.

It seems like only yesterday that you gave your final approval and launched your company website. The heavens opened, the angels sang, and you got lots of good feedback. You breathed a big sigh of relief. Now you can get back to business as usual.

 

Your website has performed well since it was launched. It told your company’s story, attracted new customers, offered good information for current customers, and helped your sales team convert leads. If you’re honest with yourself, you would really like to avoid the entire, time-consuming process of review and revise. Do you really need to go there?

 

Yes!

 

Unfortunately, your story may have changed, and most likely, so have your customers. Like it or not, it’s time to take a look at your website and make some updates. If your business has not changed enough to require a complete website redesign, updating it doesn’t have to be as overwhelming as it feels if you focus on ONE element at a time.

 

The following are five suggestions to keep your website relatively intact, but provide a fresh user experience.

 

1. Replace tired graphics with interactive images and banners that highlight your key products or services and drive action to desired content.

2. Add a News & Events section to your site. Determine a time period for posts that works for you, start slow and make sure to keep it up to date. Include community service, awards, new employees, and press releases. Give people an opportunity to get to know your business more.

3. Add video clips. These may be customer stories, product reviews, or how-to instructions.

4. Include a social media feed, and update it regularly. This can be fun!

5. Start blogging, and update it at least once a week. You’re an expert, so share what you know.

 

A word of caution: Choose new content thoughtfully.

 

While the goal is to keep content fresh, it’s also important to remember to offer users something that matters to them. New website content should be useful, timely, and relevant. Ask them to interact by watching, commenting, or completing a survey that lets them know you care what they think. If you ask for feedback, respond. Savvy consumers are no longer satisfied with hearing your story. They want to interact with you before they make a buying decision.

 

One of the keys to securing a good page rank in search results is fresh content. Updating your website regularly not only makes for a better user experience, but also gets you more site visits. Chances are good that if your website was well-designed in the first place, making necessary changes will be easier than you think, especially if you prioritize and make ONE improvement at a time.

 



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Cereal Aisle Strategy

You never know when brilliant marketing strategies will jump out at you.

I was browsing the cereal aisle at the grocery store the other night (because I have a very sophisticated palette to satisfy) when I noticed the placement of some other merchandise.

Positioned next to the Frosted Cheerios and Chex were rows of kid’s toys. Hot Wheels car sets, The Little Mermaid and Uno each arranged next to a kid-friendly breakfast staple.

At first I thought: This must be every parent’s nightmare.

And then I thought: But it’s marketing genius! (Fairly evil genius, but still.)

I wonder how many unsuspecting parents have ventured down the cereal aisle with their kiddos in tow, unaware of the no-we-aren’t-buying-that-today battle to come.

This simple concept – placing your product where your target consumer is, or will naturally be – is easy to apply to marketing online.

The World Wide Web is a big place. It’s definitely larger than a grocery store, so it’s crucial to create a business presence that’s “in the right aisle.”

A business can do this online with banner targeting. By tracking consumer browsing behavior through metrics like keywords, IP addresses, or even zip codes, businesses can focus on consumers who’ve recently visited their website, encouraging them with a banner ad to easily re-engage with their company or to complete a more desired action like completing a purchase, signing up for a newsletter or completing a survey. Just like Dora the Explorer in the cereal aisle, the business reaches consumers by placing products down every digital “aisle” they’ll already be shopping.

Another online strategy that provides this type of targeting resides in the social media realm. That said, being in the right aisle may mean reaching beyond the standard Facebook profile and being visible on more niche social sites.

A company that specializes in construction or home design, for example, should join online communities like Houzz. As a site where homeowners can browse photos and connect with home improvement professionals, Houzz is exactly where such a company’s target market is already hanging out online.

Because it boasts more than a billion monthly active users, a business should definitely be on Facebook – but that shouldn’t be where a focused social media strategy begins and ends. Stay savvy in your bid for online interaction by refusing to limit your presence to only the big names in social media, while also leveraging the latest banner technologies to reach your customers. Consumers are creating all kinds of distinctive communities online – you’ve just got to do the research and find them.

In other words: Go find your (online) cereal aisle.



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Web Developer

PHP Developer WantedWho are we exactly? We are a Sioux Falls, SD web design, web development and digital marketing company that is passionate about the Internet and our clients businesses.

We believe a website is the cornerstone of the brand of a business and it should represent that. We have experience in all types of website design, development & online marketing. Our clients range from social media companies and churches, to fantasy sport sites and special events. We have designed and built our own custom CMS to provide our clients the simplest editing and upload experience possible. We believe our work speaks for our company and the type of solutions we provide our clients.

 

Do you have skills in PHP, mySQL, jQuery, HMTL & CSS?

If you answered yes to all of these and you are looking for a job at a small, fast-moving interactive company in Sioux Falls, we would like to talk with you. Here is a detailed breakdown of what we’re looking for:

Must Haves:

  • Extensive PHP Experience
  • Experience with the MVC concept (experience with CodeIgniter or CakePHP a plus)
  • Ajax, Javascript & jQuery Skills
  • Modern HTML & CSS Coding Experience (HTML5 a plus)
  • Willingness To Learn
  • Ability To Work Independently
  • Love For The Interwebs and All Things Fast Moving

Bonus Items:

  • CodeIgniter Experience
  • HTML5 Experience
  • Photoshop Experience
  • Flash Actionscript 2/3 Experience
  • Legit Foosball Skills

 

In real terms: we want someone that we get along with, loves building websites, wants to stay current with technology, has real-world experience and strives to impress clients every day. If you are this type of person, please email your cover letter, resume, links to sites you have built and anything else that we should know about you to: jobs@44interactive.com.



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