That is right! We are kicking off our Twitter Giveaway Promotions by treating you to a great lunch at the Pickle Barrel in the heart of Sioux Falls. There are many ways for you to enter! Be sure to check out the rules for all the details and how you can increase your chance of winning! (more…)
Everyone understands the importance of a click when it comes to online advertising, but what a lot of people don’t realize is the importance of engagement as it pertains to digital marketing campaigns. Clicks are a reflection of intent, but intent is also captured through hovers.
What’s a hover you might be asking? Did you know consumer engagement exists for banner advertising today that allows you to see how many people actually took the time to mouse over your banner ad, as well as how long the mouse rested on the ad and where? In line with the study by Atlas Institute, “Engagement Mapping” which related to the last ad standing, the importance of a hover, or banner engagement, goes beyond the click to detail a consumer’s intent to engage with your brand, message or offer. The more we know about intent, the better we’re able to optimize online marketing campaigns to obtain desired results.
Digital marketing firms on the forefront of technology can provide much more information related to an online marketing campaign, than just click performance. This in turn allows the advertiser a deeper level of insight into their campaign and ways in which to improve upon the performance and ROI. Want to know more about banner engagement reporting, give us a call.