At first glance, speed dating and creating good website content seem to have nothing in common. Look a bit further and you realize that just like eligible singles, your company is just looking for love, and maybe a long-term commitment.

If you’re not familiar with speed dating, here’s how it works.

Singles get together at an appointed time and place, generally a bar or restaurant, to meet people in a series of timed “mini dates” that last less than five minutes. During those crucial five minutes, the speed dates get to know one another, at least on the surface. The risk is minimal. If the earth doesn’t at least wobble on its axis, participants just move on to the next date.

So what’s the connection? (more…)

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