Over the last few decades, marketers all over the world have been trying to discover the magic formula for using the Internet to build their brand and grow their sales. Companies were built, thrived, and sometimes folded, while promising to put brands on the map with search engine optimization (SEO) and link building.
In the meantime, Google and other primary search engines continued to preach relevance while improving the way they evaluated web pages.
Last year, Google introduced some big changes to their process, allowing them to better identify quality sites and reward them with a high ranking in their result pages. They called the update Panda. Since that time, Google continues to improve Panda, making it more and more difficult to get high rankings without quality content. The key word here is “content.” (more…)
I moved to South Dakota from one of the largest cities in the country, Houston, Texas. In big cities, big green signs are placed frequently along just about every road and street to let people know, well in advance, the right way to get from here to there.
Not so in South Dakota where big green signs are virtually nonexistent. This makes it tough to navigate and requires asking directions which may get you an answer something like this:
“Get on the interstate and go west until you hit the Summit corner. After a few miles, you’ll see and old Coca Cola sign with bullet holes in it. Turn north there. If you hit the state line, turn around and come back about a quarter mile….”
Your website is a lot like a city. Whether it’s big or small, strategically planned website navigation makes it easy for a person to find their way around. (more…)