People have a need to collect the things that they like. They make bulletin boards, post photos on magnetic surfaces, keep an idea file, or create vision boards. Perhaps this is an explanation for the latest social media frenzy, Pinterest. With 10.4 million registered users (via AppData), who spend an average of 97.8 minutes on the site (via eMarketer), it’s worth considering as a digital marketing vehicle for your business.

Pinterest is a virtual universe of unique, topic-specific boards. Users pin favorite pictures with links to URLs to their boards, “repinning” those that interest them from other boards to theirs. This popular site gives people a place to collect the things they love. What’s more, a call-to-action pin descriptions sees an 80% increase in web engagement (via Pinerly). (more…)

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