In the beginning, there was the page – a single piece of paper. Marketers hired savvy designers to use color and space, text and graphics to tell their stories, and it was good.

It’s no coincidence that many of the terms we use to describe the web have been borrowed from the world of paper.  We talk about the viewable space as a “page”, and the top portion of the page as “above the fold.” We “cut and paste” words and images into digital space. This terminology betrays the way we have addressed web design from the time the Internet became a part of our world. Paper-based designers took the things they knew and understood from this medium, and applied it to the digital world. (more…)

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