44 Interactive - Sioux Falls Web Design & Web Development

Searching for New Customers? GO with Google (and Win Big).

by Catheryn on February 15th, 2013

Tired of your leaders in your industry ‘monopolizing’ the digital world? Then it’s time to stake your property on Google!

Where do over 90% of your new and existing customers go when they’re trying to access information on your company? That’s right! Search Engines. Search Engine usage is continuing to grow by leaps and bounds, and it’s becoming increasingly more important to buy your placement to improving your company’s availability, and visibility on Google, as well as other search engines. Your customers demand easy access to information, so if your company is not ranking high enough when they perform a search for services similar to yours, then it’s time to get competitive with ads. 

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Responsive Mobile Design vs. Custom Mobile Environments

by Catheryn on January 11th, 2013

Having a responsive web site may sound like a great solution to the demand for information on the go; however, if you want your site to be fully and truly responsive, be ready to pay extra. Truly responsive web design takes many extra hours to develop, which of course increases the cost. Depending on your budget and end goals, this may not be an option. Other people believe creating a mobile app is the way to go. Although mobile apps are very popular, they do not converse as well, through the code to the original website. Plus, driving your customers to app stores to download or purchase your app is another hassle. If you provide them all of the info they need in the mobile environment, then there is no need to create an external app. After all, the main goal is to drive traffic to your website and satisfy their needs there.

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Peer Influencing on Pinterest

by Catheryn on January 11th, 2013

These contests allow companies to make a bigger statement than ever for their customers. For example, if a company invites customers to create a pin board with products they sell, then the customers will get to put together collections of their products that appeal to them. People are very in-tune with doing what they see others doing, so if someone views another pin board, they will most likely get their own ideas as to how they would assemble their pin boards. Companies will then also get to see how their customers react with their products, and market towards that. Companies can also pull creative influence from seeing the insightful way that customers create collections.

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