44 Interactive - Sioux Falls Web Design & Web Development

Simplify Website Navigation with Big Green Signs

by melissa on April 5th, 2012

I moved to South Dakota from one of the largest cities in the country, Houston, Texas. In big cities, big green signs are placed frequently along just about every road and street to let people know, well in advance, the right way to get from here to there.

Not so in South Dakota where big green signs are virtually nonexistent. This makes it tough to navigate and requires asking directions which may get you an answer something like this:

“Get on the interstate and go west until you hit the Summit corner. After a few miles, you’ll see and old Coca Cola sign with bullet holes in it. Turn north there. If you hit the state line, turn around and come back about a quarter mile….”

Your website is a lot like a city. Whether it’s big or small, strategically planned website navigation makes it easy for a person to find their way around. (more…)



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You can say that again. But should you?

by melissa on March 13th, 2012

Everyone has a story, or two, or fifteen. Some are funny. Some are interesting. And some deserve to be told more than once. Most do not.

Unfortunately, most of us know someone who tells the same story over and over again. We force a smile and listen anyway. After all, that someone is probably a friend.

Visitors to your website are not your friends. They don’t have time or the inclination to humor you. When they browse through the pages of your website, they’re looking for an interesting story, and not one they’ve been told over and over by you, or by others. (more…)



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8 Speed Dating Tips to Improve Your Website

by melissa on February 28th, 2012

At first glance, speed dating and creating good website content seem to have nothing in common. Look a bit further and you realize that just like eligible singles, your company is just looking for love, and maybe a long-term commitment.

If you’re not familiar with speed dating, here’s how it works.

Singles get together at an appointed time and place, generally a bar or restaurant, to meet people in a series of timed “mini dates” that last less than five minutes. During those crucial five minutes, the speed dates get to know one another, at least on the surface. The risk is minimal. If the earth doesn’t at least wobble on its axis, participants just move on to the next date.

So what’s the connection? (more…)



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