November 23, 2015
Google has introduced a new Google+ page design that will change the way online customer reviews are found. Many businesses will start to notice reviews being removed from their Google+ page.
Elizabeth P, a rep from Google confirms, “Reviews will no longer be shown on Google+ pages in the new Google+ design. Reviews are still accessible on Google Search and Maps, which have always been the primary way that users find business reviews.”
Business reviews will still show up under a Google search, which is more accessible than a person visiting a business' Google+ page anyway. Although there are many places for your client to post a review, like Yelp or Facebook, Google My Business reviews are the only ones that show up under a Google search. ComScore says 64.5 percent of all online searches in 2015 were done through Google, which is why this platform carries the most weight.
Most customers will do online research before committing to a product or service, which is why a positive online presence and online reviews are so critical for a business.
A positive Google review can make a significant impact on the way potential customers view your business, and it may be the determining factor in them making a decision to do business with you. A Zendesk survey says 90 percent of participants claimed that positive online reviews influenced their buying decisions, and 86 percent said their decision was influenced by negative reviews.
Although your business may have some negative reviews, they can be outweighed by positive reviews, so it’s important to encourage your customers to post an online review, especially when they have a positive experience with your company. And don’t worry, negative reviews afford you the opportunity to show your commitment to customer service and your clients in a public setting, so embrace the negative reviews as well.
Prior to this most recent Google+ change, you could provide your customers with a link that sent them directly to your review page, but now you will need to ask your customers to leave a review via Google Search or Maps. As long as your customers have had a positive experience, it's likely that most won’t mind the extra steps. As a result, it's now best for businesses to change their Google+ linking to connect to their Google Maps listing for anything that says “Check Out Our Reviews” or “Leave a Review.”
The easiest way to get online reviews is to simply ask your client. One simple way to ask your clients for a review is to send them a follow-up email with a thank you note from your business. In the thank you email, your business can tell them to do a Google search for your company’s name, and click “Write a Review” on the left. Including the steps makes it easy for customers to post a review. The more clients you ask, the more reviews you’ll get.
On behalf of Team 44i, we want to thank you for working with us!
Would you mind taking a moment to leave an online review for 44 Interactive on Google My Business? We would really appreciate it!
Simple search for 44Interactive in the Google Search Engine, and click “Write a review” on the left hand side.