Tired of your leaders in your industry ‘monopolizing’ the digital world? Then it’s time to stake your property on Google!
Where do over 90% of your new and existing customers go when they’re trying to access information on your company? That’s right! Search Engines. Search Engine usage is continuing to grow by leaps and bounds, and it’s becoming increasingly more important to buy your placement to improving your company’s availability, and visibility on Google, as well as other search engines. Your customers demand easy access to information, so if your company is not ranking high enough when they perform a search for services similar to yours, then it’s time to get competitive with ads.
When you’re on vacation and looking for the best steak in town, you ask one of the locals while filling up with gasoline. If you’re looking for a hot tip on where to have your car repaired, you ask friends who have recently had work done. From finding a dog groomer to learning the scoop on the newest museum exhibit, people have always counted on the power of good, old-fashioned conversation.
In the 21st century, word of mouth isn’t what it used to be. While it’s still great to get an unsolicited recommendation from a client or a referral from a satisfied customer, chances are good that when people are spreading information, both positive and negative, they’re doing it online via a social media platform. (more…)
Over the last few decades, marketers all over the world have been trying to discover the magic formula for using the Internet to build their brand and grow their sales. Companies were built, thrived, and sometimes folded, while promising to put brands on the map with search engine optimization (SEO) and link building.
In the meantime, Google and other primary search engines continued to preach relevance while improving the way they evaluated web pages.
Last year, Google introduced some big changes to their process, allowing them to better identify quality sites and reward them with a high ranking in their result pages. They called the update Panda. Since that time, Google continues to improve Panda, making it more and more difficult to get high rankings without quality content. The key word here is “content.” (more…)