Does your head begin to get cloudy just from a casual conversation about Facebook and your business? You know that Facebook is a great outlet for sharing information and ideas with your customers or clients, but you just don’t have the time to post or moderate daily, or, you struggle making heads or tails of the right strategy or analytics.
I think we’re all familiar with this scenario… We go to sit in front of our TV’s to watch the big game, and the first thing we do is pull out our smartphones, tablets, or laptops. Or, maybe we’re heading to a local sports bar to catch the game with our friends – while intermittently checking our Twitter feeds on our phones to get all of our other friends’ reactions. The question is, how can YOUR business become a part of these social/mobile conversations?
There are already 5 BILLION mobile phone users in the world! Of those 5 billion, 1 billion have access to a smartphone. Smartphone usage, too, is growing at an astonishing rate – 42% a YEAR (Forbes.com). Surprising to some, the platform that’s growing the most quickly is Android, with well over 600 million smartphones having been shipped out. Compare this with Apple’s iPhone, which only shipped out 100 million in the last year (Forbes.com).