When you’re on vacation and looking for the best steak in town, you ask one of the locals while filling up with gasoline. If you’re looking for a hot tip on where to have your car repaired, you ask friends who have recently had work done. From finding a dog groomer to learning the scoop on the newest museum exhibit, people have always counted on the power of good, old-fashioned conversation.
In the 21st century, word of mouth isn’t what it used to be. While it’s still great to get an unsolicited recommendation from a client or a referral from a satisfied customer, chances are good that when people are spreading information, both positive and negative, they’re doing it online via a social media platform. (more…)
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