The Home Builders Association of the Sioux Empire came to 44 Interactive for a custom designed web solution with two areas of focus: growing their current membership by acquiring new members online, and retaining their existing membership by showcasing all the benefits of membership and ways the HBASE can grow their personal businesses. Working closely with the HBASE, we created a custom web layout focused on these needs, along with numerous new features. The HBASE also required the ability to allow their members to not only register for events, but to pay for events online; a solution we also integrated. To coincide with their customized event registration, we offered multiple payment options for their members , including an invoicing method of payment. As a directory for local businesses in and around Sioux Falls, and a resource of information for the homebuilder and homeowner, the HBASE is now primed to drive prospective members, and consumers alike, to their new website, offering the opportunity for continued growth.