You’ve heard it before….”it’s all in the brand baby”. Kind of a tough direction for a web site design and development company, but we feel we were able to take this client and their new direction and help make them competitive in a very tough market segment. Basically, this client caters to an off-white collared “bubba”. We needed this site to be easy to use, yet fun. While the design certainly accomplished that, the client’s favorite part is how flexible and easy to manage the content is. Thanks in part to the custom CMS we provided. In their words, their site “is umm umm good”! We also think it’s on the delicious side.