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Using Responsive Web Design to Increase SEO and Conversions

responsive web design

September 4, 2018

Using Responsive Web Design to Increase SEO and Conversions  

Do you remember when the only way to call was to use landline telephones? As this trend slowly died, so did the age of desktop computers.

Developing a current, reliable, and mobile friendly website for businesses and organizations is very important these days. More smartphone users are looking to conveniently navigate and share information than ever before.

With the right design, information can flow efficiently and businesses can target the correct audience on all major devices. A responsive approach to website design assures sites will look good on any platform, improve functionality, and make navigation easier.

So why is having a responsive website design a must have for organizations?

Drawbacks Of A Non-Responsive Website

1. Lower Conversion Rate

Users who are provided with a non-optimized and awkward website will be less likely to convert than those on a fully responsive mobile website. You could be missing out on valuable sales and leads for your business.

2. Falling Out With Google

Google places heavy emphasis on mobile-friendly website design and uses this as a strong signal when calculating the rank of businesses on its search engine results. The more a site is focused around users and their experience, the higher the ranking will be.

3. Poor Brand Representation

Having a non-responsive website doesn’t showcase products/services in the best way. It’s important to have a responsive design that has a consistent tone of voice, well-written copy, and stunning imagery that enhances a business’s brand.

Why Your Website Needs Respsonsive Design

1. More Economical Than Creating Mobile Apps

With responsive design, you’re creating a site that automatically presents content in the best way possible within the amount of space available. There’s no need to create a mobile app for your organization when your mobile website is responsive, optimized, and streamlined for potential customers.

2. Increases Your Organization’s Mobile Productivity

Employees who frequently interact with customers during work are likely to reference the company website on a smartphone and tablet. By creating a responsive website that allows employees to easily access information on their mobile devices, they can be more efficient when dealing with customers.

3. Helps Prioritize Content

On mobile devices, the smaller screens and vertical presentation force you to make decisions about content and cut out any unnecessary information, instead of just filling up the available space. This helps streamline messaging and creates a more informative user experience since you’re only focusing on the most important information.

Want to learn more about responsive web design? Contact us today!

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