Because of its longevity, people are accustomed to traditional marketing. Seeing ads in magazines and newspapers, reading billboards, and watching TV commercials are very familiar activities and people still do them all the time.
There are many facets of traditional marketing, including tangible items such as business cards, print ads, signage/POP, collateral materials, direct mail and brochures. It also includes posters, commercials on TV and radio, and billboards.
44i believes that, whenever possible, the best campaigns consist of the proper mix of traditional and digital marketing.