In 2012, the Oglala Lakota Sioux Tribe opened the doors to its second casino in southern South Dakota. The goal was to provide the people of South Dakota an additional option for first-class gaming and entertainment.
East Wind wanted to replicate the success of its first casino Prairie Wind, so it called upon 44i to establish an engaging brand and marketing materials that would help the casino reach its full potential.
Team 44i developed East Wind's logo and branding, as well as strategic and integrated marketing plans that would turn the casino into one of the top gaming destinations in the area. We helped the casino develop its business strategy, branding and graphic design, digital marketing, website, videos, and traditional marketing. These marketing and advertising services helped East Wind increase revenue, drive more quests to the property, and build customer loyalty.